I’m the Founder of Unica Research agency, the first market research agency that serves startups, SMEs and entrepreneurs. The passion that urged us to start this, is the existing gap facing startups, either due to their lack of affordability or due to their very special needs. All of this urged us to partner with management consultancies, marketing agencies, field agencies and supporting organizations to fill this enlighten startups’ and SMEs’ path, providing best research, training and consulting practices, locally, regionally and globally.

Regarding my experience, I’ve 8 years of experience in market research and consulting in the Arab markets, & in African markets such as Tanzania, as well as American and Western European markets.

I’ve conducted consulting & market research for startups, governments, private sector and international organizations as GIZ, UNICEF & UNIDO.

Regarding macroeconomic strategies, I had the honor of coworking on updating Egypt's 2030 Sustainable Development Strategy. I also had the honor of developing an Export Strategy Roadmap for Egypt in Tomato Concentrate industry.

I’m also the Head of Exploration at UNDP Accelerator Lab, that’s part of a global network of 91 labs, where I explore sustainable development challenges using collective intelligence, systems thinking, future thinking and uncommon data sources.

For my education, I’ve a Dual MA in Law & Economics from Hamburg & Cairo Universities, and BS in Economics and Statistics from Cairo University - English Section.